Communicash is prepaid
telephone time. The product was named and designed to resemble currency.
The graphic system accommodates the functional components and provides
for consistent appearance of the line of standard denominations.
Cards for annual events and proprietary issues use the background
as a thematic billboard. Systematic use of key graphic elements
supports the brand identity.
The card is the size of a standard credit card and is distinguished
by a proprietary finger rest. The graphic themes are carried over
to the envelope/package that protects the card with its secure PIN
number. The package is the size of a dollar bill so as to fit conveniently
in a cash drawer, further reinforcing the market position.