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A packaging system intended
to reposition a high end chocolate line, traditionally packaged as a gift item targeted for women, to appeal to a more broad-based market.
The basic element of the system is a non-gender specific charcoal
and light gray pin-striped box. Seasonal changes, holidays and
the personal tastes of the giver and/or the recipient are provided
for with a selectionof changeable colored liners and ribbons.
downloadable
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