Position prepaid telephone
cards for established and potential new markets.
Conventional size phone cards are too small to hold the information that now needs to be retained with the product. The folding format provides more graphic space for instructions and feature information. With use, this format provides repeat impressions of advertising
and promotions, brand or sponsor identity.
The package is a simple piece of paper board that folds to credit
card size. The unfolded package provides for a highly visible billboard
in retail environments. The distinct shape makes the product memorable
and gives uniform identity to the product line. For house brands,
visual references are to the stripe and handset motif of the RSL COM
corporate identity. The logo is used as an endorsing authority.